What is the reason for the increasing popularity of RVs？

Recently, at a RV camping expo held in Shenzhen, a total of 112 domestic and foreign brands participated in the exhibition. For four consecutive days, the number of visitors reached 33,000. The exhibition site realized the RV dream for 168 families, and the total intentional orders exceeded 100 million yuan .

According to the "2021 China Caravan (RV) Market Inventory" data released by the China Automobile Dealers Association, in 2021, the annual sales of self-propelled caravans in China will reach 12,582 units, a year-on-year increase of 43.2%, and the average monthly sales will exceed 1,000; There were 3,543 caravans traded. In the first quarter of 2022, a total of 2,425 RVs were sold, a year-on-year increase of 17%, and sales were the highest in the same period in the past five years.

Why are RVs getting hotter?

First of all, from the perspective of industry development environment, the development and popularity of RVs is a manifestation of the maturity and segmentation of the automobile industry. RVs are inseparable from the development of the auto industry, especially the support of the maturity of China's auto industry. At present, many well-known RV companies are making efforts in the B-type RV market. With more and more entrants, the threshold for purchasing RVs is lowering.

Secondly, from the perspective of consumer psychology, RV is not only a carrier, but also a RV travel culture. In the eyes of ordinary people, the RV is just a carrier, but from the perspective of consumer psychology, for RV lovers or experiencers, RV is a kind of culture, a kind of poetry and culture of distant places. RV is more of a way of life, representing freedom and freedom. RV can realize a walk-and-go trip. Couples can use RV to experience a different kind of travel. Families can also enjoy family reunion time through RV travel, which is especially conducive to cultivating Parent-child relationship.

Third, consumption trends and cultural guidance, especially driven by Internet celebrity culture and camping trends.

Another important reason for the rise of RV popularity is the consumption trend and cultural guidance, which is influenced by the Internet, especially the Internet celebrity effect, and what is more important behind this is the younger generation of consumption. Short videos, sharing by Internet celebrity bloggers, etc. are all sharing RV experience, which attract young people to pay attention to participation and experience. What young people experience is curiosity, especially under the epidemic situation, when outbound travel and inter-provincial travel are restricted, RV Camping has become a way of travel consumption for young people.

The data shows that in Europe and the United States, the number of RVs per thousand people reaches 30 and 15 respectively, and the market development potential is still huge.

Soleflex focuses on R&D, production and sales of RV accessories. The RV awnings produced by Soleflex have been exported to many countries around the world, and have established long-lasting cooperative relationships with many RV manufacturers. Soleflex is committed to giving RV users a better life experience.